
One big shift I’m seeing is how AI is changing the way people search online, with more question-based searches for services and businesses. Because of this, many clients are worried they’ll be left behind. While good SEO and Google reviews are still important, the way a website is built can also make a real difference for AI visibility.
For Accurate Builders, I designed and built their new website with AI in mind. As part of the build, I structured their Google reviews by service – placing roofing reviews on their roofing page, renovation reviews on their renovations page, and so on. This gives AI clear evidence of their expertise in each area. Alongside other strategies I implemented in the design and build, this approach has already had a positive impact in search results – even though the site only went live recently. The new website also showcases their many positive reviews and stunning project photos, reflecting the high standard of work Accurate Builders consistently delivers.
Elton, has built us a great website. Top guy to deal with, we found him very proactive but graciously willing to tweak bits and pieces. I was blown away by his pace, getting things done for us. Highly recommend.
Google Review - Jeremy Madderom - Director